Over the last several years, I've gotten to know some really great wedding professionals who service weddings in the Berkshires MA. And there are probably a handful of these wedding professionals who stand out to me as consistently going above and beyond, being super professional and always having a smile on their face, and today I'm going to tell you about one of them.
Rob Alberti is my go-to guy for just about everything. Not only is he an amazing resource of knowledge (on just about everything), but he's built an amazing lighting and DJ business that's been serving weddings in the Berkshires, weddings in CT, corporate events, charity events, you name it, for going on 30 years (I'm pretty sure that's before most of us even knew much about lighting and DJs!).
Recently, I sent Rob a list of fun interview questions that would help us get to know the person behind the business, and following were his responses:
Tara: Tell me how you first got involved in your business.
Rob: Many people ask how I got started as a Connecticut Wedding DJ. With any good story, it starts way way back – it was around 1983 and I was attending Southwick High School. I was always actively involved in student government and we found ourselves trying to put on a dance as a fundraiser but we could not afford a band (DJs were pretty scarce back then – equipment was just about non-existent).
I was already a huge music buff and had a big stereo. I figured that if I wired my stereo together to my friend’s stereo, that we could hold our own dance. With a little ingenuity and a lot of sweat, the dance was a success and a light bulb went off in my mind. Why not do this to work my way through college?
I had plans on being a Mechanical Engineer and had been working at a local farm some 48 hours a week for the past 4+ years saving for college. (That’s what kids did back in the day – we saved for college and bought beer with whatever was left over) I thought Djing would be better than flipping burgers trying to put my way through college. I did not want to flip burgers for $3.00/hour.
I took a large chunk of the money that I had saved up for college and bought my first set of DJ gear and a used Dodge Van tricked out with blue shag carpeting on the inside. Just about every weekend, I would make the trip from Troy, NY back to Western MA or CT to DJ a school dance, party or bar. These were the vinyl and cassette tape days. You can ask your parents what vinyl was. (A little bigger than a CD and they warped in sunlight)
As my engineering career stared after college, I was in fact a ROCKET SCIENTIST. I worked on jet fuel controls for both military helicopters, commercial planes and rockets. I continued to DJ on the weekends to make some extra $. With layoffs in the early 90’s hitting the aerospace industry hard, I looked at DJing with renewed interest. I decided to stop treating it like a hobby and more like a real business. The business grew and soon I no longer had the time to go to my engineering job. I parted ways to pursue DJing full time about 15 years ago.
With 12 DJs on staff, 7 lighting crews and 3 photo booths – we have morphed into one of the largest event service companies in the area. Starting your own business is like having another child – it has grown and morphed over the years into what it is now. With 30 years in business, we look forward to many more fun filled years helping our clients create lasting memories. Thank you & thanks to all of my staff.
Tara: What's the most surprising thing you've had happen on the job?
Rob: I've had the aunt of one of my brides die on the dance floor during my first dance set, had JPs faint in the middle of a ceremony, grooms pass out at the head table and seen wedding cakes dropped in the parking lot!
Tara: What is your ideal Friday night?
Rob: 200 guests, lively crowd and an amazing backdrop with our lighting.
Tara: What is something you like to do during your free time?
Rob: Mountain biking, hanging out with my kids.
Tara: When you travel, what do you like to do?
Rob: Non-stop activity. Hate just relaxing.
Tara: What is the last book you read?
Rob: Ayn Rand - Fountainhead
Tara: What is the best advice you've ever received?
Rob: Make it EASY for your clients to do business with you. Keep that in mind when you are designing your website, marketing and interacting with your clients.
Tara: What is the last movie you saw in the theaters?
Rob: The Hobbit with my daughter.
Tara: Which music genre do you prefer?
Rob: Anything with a dance beat.
Tara: Tell me something that most people don't know about you.
- Rob bungy jumped off a 170′ crane in Las Vegas (more than once)
- Rob graduated as class valedictorian
- Rob put a bolt into his knee jumping snowmobiles
- Rob spent 6 weeks dancing on Mtv (Club Mtv)
Thanks, Rob! And for all you brides and grooms out there still looking to book your lighting and entertainment vendor...look no further! Be sure to check out Rob's dedicated portfolio page for more information!